Does anyone like that we have to wait 2 weeks now to watch the Super Bowl? What’s the point of the two week span from the NFL conference championships to the Super Bowl? It’s money…… Well, it’s actually buzz, which then leads to money. Two weeks gives the NFL a second week for the media to run storylines and talk about the big game, building buzz for it beyond those that watch the NFL each week. These storylines, that will run everywhere from ESPN to blogs to the major networks, will reach new people that they hope to pull in to watch the Super Bowl. Then they hope to convert those casual fans into more loyal ones. Example: Let’s say a guy’s girlfriend hears about Kurt Warner and his story, tunes into the big game and roots for Kurt’s Cardinals, and always will remember what she heard about Kurt. Maybe she becomes a Kurt/Cardinals fan and will be interested in catching some of his games next year.
I know what you’re thinking – that’s not going to happen. In most cases, yes, but it could, and the NFL hopes so. Most of the storylines will not appeal to people that don’t regularly follow the league. Most of them will be for those of us that watch week in and week out, but every once in a while you’ll get a story that has mass appeal.
The storylines have become pretty predictable:
- Kurt Warner’s journey revisited (grocery store to Super Bowl…and now back to the Super Bowl again.
- Cardinal head coach Ken Whisenhunt and offensive line coach Russ Grimm playing their old team, the one that passed over both of them when choosing a head coach in favor of Mike Tomlin.
- The Anquan Boldin saga: Was his heated sideline conversation with offensive coordinator Todd Haley blown out of proportion? Or are there really negative feelings between the two?
- Ben Roethlisberger and his concussions.
- Mike Tomlin – will he become the second african-american head coach to win a Super Bowl? I sense some Tomlin/Tony Dungy storylines as well. Tomlin coached under Dungy and was mentored by him, and Dungy of course was the first african-american coach to win a Super Bowl.
- Power/physicality vs. speed/finesse. The Steelers are the former while the Cardinals are the latter.
I’m sure there will be many more, this is just a starting point. Enjoy the stories these next two weeks!